Hassani Group Of Companies
4 stars based on
Six teams of final year Business and Management students from the University of Wollongong in Dubai UOWD presented a live product marketing pitch to three high profile industry experts. The process required each team to deliver a ten minute outline of how they could increase the market share for one of three Unilever brands, by enhancing buyer awareness and improving brand identity. The six teams were selected following a qualifying round involving 16 hassani trading dubai investment park of students, which was preceded by a series of assessments, leading to the final presentation.
Throughout the semester the students dedicated hours to improving their original pitches, working overnight in some cases to prepare for the final competition. Particularly impressive is the primary and secondary research, the enthusiasm of the teams to connect with shoppers and stores and finally the bright sparks of creativity that one saw.
The team won high praise for their innovative use of product packaging and sizing options, even developing functional prototypes of the new design. The team were highly commended for their primary research, which resulted in the development of a new slimline product, designed for portability. Under the team name Inspiration, hassani trading dubai investment park group pitched their ideas to increase the market share of Vaseline products in the UAE and to create a brand identity associated with healthy skin.
Their strategy was based on extending the product line to the travel market, and developing a universal marketing strategy that would reach a wider range of consumer groups. Paying tribute to all participants for their efforts, Madhusadan named team Inspiration the final winners for their understanding of the market and their product development strategy, which he hailed as a natural extension of the existing brand. Following the main competition, a further six groups of students were given the opportunity to deliver a short pitch to showcase one aspect of their marketing strategy.
The winning team of Claire Saad, Rana Al Khonzondar and Leen Rizak took top spot for their innovative Vaseline social media campaign that focused on increasing the use of petroleum jelly by making it more relevant to the younger generation.
The project was about managing people, time and talent and more importantly understanding their common objective.
I think they surprised themselves as to how much they could achieve. I wish this group of students the very best in their careers and have no doubt many will be the industry leaders of tomorrow. Cheering each other on, the participants were unanimous in their reflection that the competition was hassani trading dubai investment park learning experience they would never forget.
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